Outreach toolkit.
The operational kit to build EPR Representative's brand presence: directories to submit to, journalist targets with pitch angles, partner outreach templates. Internal reference, pages are public so anyone can cite/use them but the audience is the founder and BD team.
5 directory categories, 30+ submission targets
Submit a company profile + key page link to each. Backlinks from these surfaces accelerate domain authority. Allow 1-3 weeks per submission for moderation.
Journalist pitch targets, 12 publications
Top FR + EU trade publications to pitch on the 3 press release angles (PPWR 2026, market opacity benchmark, statutory subrogation of the mandataire).
| Publication | Pitch angle |
|---|---|
| LSA Conso (FR trade press, retail/e-commerce) | PPWR 2026 + e-commerce |
| EcommerceMag.fr | EPR France + cross-border sellers |
| Maddyness | EPR Representative startup story |
| Le Figaro Décideurs | PPWR business implications |
| Les Échos Entrepreneurs | EPR France market opacity |
| JournalDuNet | EPR for Amazon FR sellers |
| Actu-Environnement | The statutory subrogation of the mandataire, law n° 2026-602 |
| Packaging-mag.com | PPWR Article 6 recyclability classes |
| Recyclage-Récupération | French EPR provider benchmark |
| Reuters trade press (EU regulation desk) | PPWR Aug 12 inflection |
| Politico Europe, sustainability | Cross-border PPWR enforcement |
| Sifted | Compliance scale-up coverage |
Journalist email pitch, copy-paste template
Subject: [PPWR 2026] 200,000 foreign sellers need a French rep, open data + expert quote
Bonjour [first name],
Working on the PPWR 12 August 2026 inflection (Regulation (EU) 2025/40, Article 45). Three angles you may want for upcoming coverage:
- Cross-border seller scale: ~150k-250k non-EU brands need per-Member-State authorised representatives by 12 August. Most still unaware.
- French EPR market opacity: we just published an open-data benchmark (CC BY 4.0) showing 3x pricing variance for identical scope. Free to cite.
- Statutory subrogation is back: law n° 2026-602 of 8 July 2026 created Article L. 541-10-9-1, in force 10 July 2026, yet many mandataire templates still describe the pre-2026 no-transfer model.
Happy to provide quotes, data, source documentation, or background brief. Sources are at https://eprrepresentative.com/press.
Best,
Leo Escourrou
Founder, EPR Representative · Paris
LinkedIn: linkedin.com/in/leoescourrou
LinkedIn outreach, partner BD template
Connection note (300 char limit):
Hi [first name], I run a France-established mandataire REP service for non-EU producers. From 12 Aug 2026 (PPWR Art. 45), every Member State requires a local rep for packaging EPR. Your [VAT/3PL/EPR] firm probably has clients hitting this. Would you be open to a 15-min chat on partnering?
Follow-up after acceptance (post-connection DM):
Thanks for connecting. Quick context: we act as authorized representative in France only, and we are building a partner program for non-French firms whose clients ship to France. Fixed annual fee per stream (entry price €190/year excl. VAT, written quote in one business day), statutory subrogation handled since the July 2026 French law, 2-3 week IDU SLA. Per-mandate commission paid quarterly to introducing partners, no white-label complexity, no API to build.
Worth a 15-min call to share the partner grid? Calendly: [add link]. Or async, happy to send the one-pager.
Best, Leo
Reddit / Seller forum outreach, pattern
On r/AmazonSeller, r/FulfillmentByAmazon and Seller Central FR forums, search weekly for posts mentioning "France EPR", "Amazon FR suspended", "Citeo", "ADEME letter", "IDU". Respond with a substantive answer from our guides, with a single link to the most relevant page (not the home). Pattern:
Hey, sorry to hear about the suspension. The Amazon FR EPR cascade is genuinely fast but recoverable.
Short version: you need an IDU on the public ADEME SYDEREP register for each EPR stream in scope (likely packaging + maybe WEEE/batteries depending on your products). Foreign sellers can't register directly, a France-established mandataire signs the mandate.
I wrote up the full recovery playbook at [SITE.url]/guides/amazon-france-suspension-recovery, 5 steps, 48-72h priority track if active suspension, all sources cited. No paywall, no email gate.
Happy to answer specific questions on the thread.
Submission tracking checklist
Track each submission with: target site, date submitted, status, URL of resulting profile/listing. A simple Airtable or Google Sheet works. Re-check status after 2 weeks; resubmit / chase if not live.
Page intentionally public (no auth gate) so search engines can index it as a brand signal. Anyone can read these templates. The asset moat is the execution discipline, not the secrecy.